THE NEW SWIFT

Collecting personal information

• Information that you provide to us when you contact us online, including your name, telephone number, email address, vehicle information (registration number) and employment details;
• Information that you provide to us when driving our vehicles, including your driving licence (name and address), telephone number and email address;
• Information relating to any purchases you make of our goods or services.
• Meet the terms of your order;
• Enable your use of the services available on our website;
• Send statements, invoices and payment reminders to you, and collect payments from you;
• Send you vehicle maintenance reminders, product information updates, marketing and for sales tracking purposes;
• Contact you to measure and improve our service levels;
• Provide third parties with statistical information about our users (but those third parties will not be able to identify any individual user from that information).
• We may disclose your personal information to any of our staff, agents, suppliers or subcontractors where it would be reasonable to do so, including the Driver and Vehicle Licensing Agency, CDK Global Ltd, ITC Compliance Ltd, Experian PLC, CAP HPI, Vauxhall Motors Vauxhall Motor Financial Services Ltd, Lex Autolease Ltd, DSG Finance Brokers, MotoNovo Finance, Vauxhall Insurance, Car Care Plan, Motability, Reef, Supaguard, EVHC Triage, CitNow, BTC, Madison Enterprises (Autoflow), Audatex, Inter-Est, Maxemail, Text Local, Enterprise Rent a Car, xCenta, BHSF Ltd, HR Services, the Department of Work and Pensions. (If consent is necessary to facilitate this sharing we will ensure it is obtained prior to processing)
• We may be legally obliged to disclose your personal information:
  • to the extent that we are required to do so by law;
  • in connection with any ongoing or prospective legal proceedings;
  • in order to establish, exercise or defend our legal rights, including providing information to others for the purposes of fraud prevention and reducing credit risk;
  • to any person who we reasonably believe may apply to a court or other competent authority for disclosure of that personal information where, in our reasonable opinion, such court or authority would be reasonably likely to order disclosure of that personal information.
• We will take all reasonable technical and organisational precautions to prevent the loss, misuse or alteration of your personal information.
• We will store all the personal data you provide on our secure password- and firewall-protected servers and in an enclosed locked facility.
• You may instruct us to provide you with any personal information we hold about you, via a Subject Access Request.
• Upon receipt of such a request we will, after confirming identity, provide all relevant data we may hold to you in the most practical format unless otherwise stipulated and reasonably possible.
• We may withhold personal information that you request to the extent permitted by law.
• If you instruct us to no longer process your personal data we will do so as quickly as possible.
• If you instruct us to destroy any/all of your personal data we may hold we will do so as quickly as possible.
• If you instruct us to cease all processing for marketing purposes we will do so as quickly as possible.
• The Baylis website, email messages, and advertisements may use “cookies” and other technologies such as pixel tags and web beacons. These technologies help us better understand user behaviour, tell us which parts of our websites people have visited, and facilitate and measure the effectiveness of advertisements and web searches. We treat information collected by cookies and other technologies as non-personal information. However, to the extent the Internet Protocol (IP) addresses or similar identifiers are considered personal information by local law, we also treat the identifiers as personal information. Similarly, to the extent that non- personal information is combined with personal information, we treat the combined information as personal information for the purposes of this Privacy Policy.
• We also use cookies and other technologies to remember personal information when you use our website and online services. Our goal in these cases is to make your experience with Baylis more convenient and personal. For example, knowing someone using your computer or device has shopped a certain product or used a particular service helps us make our advertising and email communications more relevant to your interests. And knowing your contact information, hardware identifiers, and information about your computer or device helps us personalise your operating system and provide you with better customer service.
• As is true of most internet services, we gather some information automatically and store it in log files. This information includes Internet Protocol (IP) addresses, browser type and language, Internet service provider (ISP), referring and exit websites and applications, operating system, date/time stamp, and clickstream data. We use this information to understand and analyse trends, to administer the site, to learn about user behaviour on the site, to improve our product and services, and to gather demographic information about our user base as a whole. We may use this information in our marketing and advertising services.
• In some of our email messages, we use a “click-through URL” linked to content on the Baylis website. When customers click one of these URLs, they pass through a separate web server before arriving at the destination page on our website. We track this click-through data to help us determine interest in particular topics and measure the effectiveness of our customer communications. If you prefer not to be tracked in this way, you should not click text or graphic links in the email messages.
• Pixel tags enable us to send email messages in a format customers can read, and they tell us whether mail has been opened. We may use this information to reduce or eliminate messages sent to customers.
• We are registered as a data controller with the Information Commissioner’s Office and our registration number is: Z4786241
• Any Data Protection issues can be directed to info@baylis.uk.com or The Commercial Director, Baylis (Gloucester) Ltd, Princess Elizabeth Way, Cheltenham, GL51 0AL.

Using personal information